Anel Alexander and Scramble Productions

Anel Alexander is perhaps best known for her roles in two of South Africa’s most popular soap operas. In 7de Laan, she won the viewers’ hearts as the shy Liesl, and then she showed her versatility as a drug addict, Nina, in MNet’s Egoli.
Anel believes you should never underestimate the power of hard work and started her professional career as she studied drama at the University of Pretoria. At that time she was in the State Theatre in Pretoria, and performed in the musicals, The Witness and Jesu – An African Portrait and joined forces with theater legend, Nicholas Ellenbogen in the KKNK play The Passion Calitzdorp. In 2002 she passed her degree with distinction and was immediately snapped up by one of South Africa’s top agents in the entertainment industry.

Soon after she gets the opportunity to show off her musical and dance talents in cabaret Blondes, before she was approached by the 7de Laan team to play Liesl, the “ugly duckling that turns into a swan”. She had previously worked before cameras in well known TV series such as The Mating Game, Zero Tolerance 3, Amalia 2, City Ses’la, Hillside and Rhythm City and the popular KykNET series Married with Rugby.

Between the television work, Anel’s love for the theater continued and she was involved in a lot of festival productions, the highlight Bosryk when she shared the stage with the African theater icon, Gys de Villiers. She was also the co-producer, and played, Discreet, Upmarket, 24/7 at the Grahamstown National Arts Festival (2005 and 2006) and the Arts Festival (2006). Anel also at the end of 2007, played the role of Steve Hofmeyr’s wife in the African musical’s how it was – The Steve Hofmeyr Story play.

She recently spread her wings and commenced with TV show presenter work, and included the anchor woman for the magazine program, 3:16 and also presented the energetic arts and culture program, Artcha, both for SABC 2. She has also been a guest presenter for the popular Pasella aired on SABC 2.

Anel’s greatest passion, however,is film work and she and her husband, James Alexander, and their company, Scramble Productions, produced the local independent film, Discreet. She not only raised the funds, produced and marketed the film, but also played the lead role in it. Discreet released domestically in November 2008 and was described by critics as a triumph for South African films. The film was also released internationally in 2011 by Green Apple Entertainment.